LATEST NEWS RELEASES, COLLABORATIONS, EVENTS, STORES AND ALL THE LATEST NEWS FROM THE WORLD OF SNEAKERS
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COLLABORATIONS
TheSneakersBox: JOIN THE AFFILIATION PROGRAM!
TheSneakersBox is a digital sneaker platform curating unique, underexposed and selected sneakers, brands and boutiques worldwide. With over 25 years of experience, The SneakersBox has created a place to discover unique general and special releases, and the best sneaker boutiques from around the globe.The website, App and book are the world’s first guide into the sneaker culture that includes feature stories on the culture, sneaker events, artists and over 1.000 international sneaker boutiques, while TheSneakersBox Marketplace is an innovative digital destination to buy the latest rising sneaker brands and exclusive or underrated releases coming from selected stores worldwide.If you are an independent store and would like to get more info about our affiliation program, don't hesitate to contact us by sending an email to team@thesneakersbox.com, it will be our care to get back to you with the information you need.The sneaker world is now literally and virtually at your feet! -
COLLABORATIONS
SAUCONY x EXTRA BUTTER: SHADOW 6000 "WHITE RABBIT"
After the exclusive drop at Extra Butter at the end of December, it’s finally time for the international release of the Shadow 6000 “White Rabbit”, the last collaboration effort coming from Saucony and the New York based sneaker boutique Extra Butter.The shoe takes inspiration from movies about “freeing your mind” like Matrix, and takes its nickname from the White Rabbit character of Alice’s Adventures in Wonderland.The shoe features premium materials like leather, suede and nylon mesh, red and blue “Extra Butter” rubber tag, removable pieces that hide collaborators secret identity while the sneaker box boasts a psychedelic graphic.If you don’t want to miss the chance to go down the rabbit hole, mark on your calendar that the international release of the Saucony Shadow 6000 x Extra Butter “White Rabbit” is set on Saturday, January 8th, through selected Saucony retailers around the globe and on TheSneakersBox marketplace. Photo shooting by Bisso97120 -
SPECIAL RELEASES
NEW BALANCE 992 "OG GREY", DEFINITELY A MSUT HAVE!
Originally designed by Jonathan Bacon, the New Balance 992 Grey makes its comeback in the OG colorway 15 years after its debut in 2006 to celebrate the 100th anniversary of the American brand. The shoe is part of the “Made in U.S.A.” collection, boasts the ABSORB technology to provide great stability and cushioning, and it’s legendary comfort was highly appreciated nothing left than Apple’s co-founder Steve Jobs.If you don’t want to wait 15 more years you’d better to watch out because the New Balance M992GR is available in extremely limited quantities through selected retailers around the globe bounded to the American brand, such as Kosmos, Afew, End, Norse and 43einhalb. -
SPECIAL RELEASES
STRAIGHT FROM SPACE: KARHU "URSA MAJOR" PACK ✨
Ursa Major, known as the Big Bear, is a large constellation best known for containing a group of seven bright stars called the Big Dipper, a useful navigation tool in the Northern Hemisphere.Guiding people on their route or path to find their destination using the sun, moon, and stars goes back to ancient times. Since then, humans have been driven to explore not only planet earth but also the unknown, to discover new worlds.The Karhu "Ursa Major" pack celebrates the link between the Big Bear and the bear of the Finnish brand and the continuous urge of human beings to explore.The “Ursa Major” pack, consisting of one Aria 95, one Synchron Classic and two Legacy 96s, is ready to be explored at select retailers worldwide and on The Sneakers Box marketplace, starting from the 22nd of October. -
SPECIAL RELEASES
SAUCONY SHADOW 6000 "FOOD FIGHT": CAN YOU SPOT THEM ALL?
This special release celebrates the 30th anniversary of the Saucony Shadow 6000 featuring a colorful patchwork of materials and patterns that recalls all the past food-themed Saucony releases.In this wild food fight, pizza, burgers and fruit collide in an artistic collage and the result is a truly unique and creative look, so unique that the left and right shoes are different from each other. Avocado Toast, Courageous Breakfast, Cotton Candy... can you spot all 15 flavors?This limited edition release, with exclusive packaging, perfectly highlights the Shadow 6000's panel structure and raised heels. What you can't see is the extreme comfort and cushioning provided by the improved PWRRUN+ midsole, but once you try them on, you'll never want to take them off.Mark on your calendar that the global release of the Saucony Shadow 6000 "Food Fight" is set on Friday, October 15th, through selected retailers worldwide bounded to the American brand, such as Kosmos, End, Footdistrict and Allike. -
SPECIAL RELEASES
NEW BALANCE CELEBRATES THE 20th ANNIVERSARY OF THE 991
New Balance celebrates the 20th anniversary of the iconic 991 silhouette with a special release coming from the Flimby factory in England!The M991ANI shows off an upper made of premium nubuck and nylon mesh overlays, reflective detailing, 2001 embroidered on the heel, branded insoles and "20th anniversay" tag label on the inner tongue.The two-tone midsole boasts the ABZORB technology to provide cushioning and comfort, while the rubber outsole provides superior grip step by step.If you don't want to miss the chance to get a pair of these stunning sneakers, you'd better to watch out because the New Balance M991ANI Made in England "20th anniversary" edition is already available through selected retailers bounded to the American band, and on The Sneakers Box marketplace, of course! -
COLLABORATIONS
SAUCONY SHADOW 6000 x UP THERE "DOORS TO THE WORLD"
Travel, something that has recently been taken away from us all to some extent, has always been at the core of Up There, the premium sneaker boutique based in Melbourne, Australia. Their second collaboration with Saucony takes inspiration by their travels and, more specifically, the brightly coloured doors & tiles throughout Europe.The protagonist of this stunning collaboration is the Shadow 6000 silhouette, dubbed for the occasion "Doors to the world".The texture-rich sneaker features a predominately olive green wolverine suede upper, which overlay's premium mesh on the toebox and quarter panels, all of which sits on a crispy white midsole and gum outsole.A vibrant pink iridescent leather is then featured on the signature 'S' panel, and the heel, with passport, inspired branding stamped on the tongue and insole. As if the shoe wasn't impressive enough, they come with four sets of laces, a premium mesh shoe bag and passport inspired tissue paper.After the exclusive release at Up There, it's finally time for a wider release so, if you don't want to miss the chance to get a pair of Saucony Shadow 6000 x Up Ther "Doors to the world", mark on your calendar that the global release is set on Friday, June 18th, through selected sneaker stores around the globe and on The Sneakers Box marketplace, of course! -
SPECIAL RELEASES
KARHU x DI MOLFETTA FRANTOIANI: "LIQUID GOLD"
The link between Olive oil and the Olympics is a fascinating story, with a deep history dating back to the beginning of the rest games in Greece. In fact, the Olympic game is still ignited using a mirror and olive oil.Back in ancient Greece, athletes were often massaged with olive oil before their race in the belief that the wisdom, power and strength of the goddess Athena would be bestowed upon them.Early Olympians competed for victory, and material prizes were given, including amphorae (terracotta cans) filled with “liquid gold”, the best and most expensive olive oil. The amphorae were decorated with details and images of the contest.Karhu has collaborated with olive oil producer Di Molfetta Frantoiani, on an amphora filled with extra virgin olive oil, inspired by those won by the Olympians in ancient Greece. In the same style as its precursor, the amphora features athletes, in this case, long-distance runners.Di Molfetta Frantoiani’s “Altea” collection takes its name from the Peucezi people who settled in and around central Apulia from Greece in the 7th century B.C.The Peucezi people specialized in making terracotta amphorae filled with olive oil, which they gifted to their queen, Altea.The amphora features white and blue coloured lines, inspired by the flag colours of both Greece and Finland, two nations with a rich athletic history.The cork wrap is inspired by the gold medal, a prize awarded to winners of the modern Olympics (20th century). The Karhu logo is featured on the bottom, and it comes in a specially designed box.As an incentive, a select number of stores have received a limited amount of the “LIQUID GOLD” collaboration to be gifted in-store alongside a pair purchased from the Karhu All-Around Pack. -
EVENTS
SPIN ACCELERATOR ITALY 2021: OPEN INNOVATION
The Sneakers Box is proud to be one of the official partners of the Spin Accelerator Italy 2021!The most important business realities of sport-tech are looking for innovative solutions.Spin Accelerator Italy 2021 launches a call for Open Innovation, which will unite startups and big brands to write the future of sport, together.Are you a startup or a small company and you think you can solve the challenges of brands? Apply now to Spin Accelerator Italy! - 10k prize- 4 months of acceleration for your business- Qualified mentorship- Prestigious sports brands- An innovative ecosystem - Global network of sports industry leaders New call: December 14th, 2020 - February 21st, 2021 Get all the info here: ITA / ENG