LATEST NEWS RELEASES, COLLABORATIONS, EVENTS, STORES AND ALL THE LATEST NEWS FROM THE WORLD OF SNEAKERS
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WHO, WHAT, WHEN & WHERE
SONRA PROTO "PORSCHE DESIGN EDITION"
The Sonra Proto is the protagonist of the first collaboration between the German brand founded by Hikmet Sugoer and the exclusive lifestyle brand Porsche Design.This collaboration takes inspiration from the design elements of the Porsche 912, perfectly merging the purist style of Porsche Design with the urban sneaker culture of Sonra.Hikmet is a proud owner of a signal red Porsche 912 and this Sonra Proto "Porsche Design Edition" pays homage to his beloved car showing off a grey upper made vegetable tanned leather with naturally grained premium cowhide leather, highlighted with red and slate grey detailing to recall his Porsche car colors.This limited edition shoe is Made in Germany and is completed by the original Porsche 912 logo branding on the heel and by the unmissable Sonra logo on the midsole.To kick off the collaboration, Porsche Design will also give the chance to get a one of one pair of Sonra Proto “Porsche Design Edition” in signal red, a special tribute to the colour of Hikmet’s Porsche 912.Starting on October 5th and running through October 26th, you have the opportunity to participate in the sweepstakes by visiting the Porsche Design website or the Porsche Design Store Berlin, located on Kurfürstendamm. Only one pair of this special sneaker will be made in the winner’s size.If you want to go deeper into what inspired the Sonra x Porsche Design collaboration take a look at this video and mark on your calendar the release date. Good luck! • WHO •Sonra x Porsche Design • WHAT •Sonra Proto "Porsche Design Edition" • WHEN •Saturday, October 24th, 2020 • WHERE •European Porsche Design Online Store -
WHO, WHAT, WHEN & WHERE
TheSneakersBox MARKETPLACE: YOUR SNEAKER DESTINATION
Since 2011 TheSneakersBox is a digital sneaker platform curating unique, underexposed sneakers, brands and boutiques from around the globe. 25+ years of experience has created a place for you, the sneaker lover, to discover special and general releases and the best sneaker boutiques worldwide.In 2017 we created the first printed and online sneaker listing: “TheSneakersBox - A Guide to Sneaker Culture” specifically for the sneaker lovers and enthusiasts. The book, website and App are the world’s first guide into the sneaker culture that includes feature stories on the culture, events, artists and over 1,000 international sneaker boutiques.2021 is finally the year for TheSneakersBox Marketplace, a digital platform to provide for the latest sneaker brands and designers. When you shop the curated collection of styles you will be exposed to established sneaker brands, unique and general releases, and dynamic new designers from the best sneaker boutiques from around the globe.The sneaker world is now literally and virtually at your feet! • WHO • TheSneakersBox • WHAT •TheSneakersBox Marketplace • WHEN • Fall 2021 • WHERE • shop.thesneakersbox.com -
WHO, WHAT, WHEN & WHERE
ASICS GEL LYTE III OG x MITA x SHIGEYUKI MITSUI "TRICO 2020"
Asics starts celebrating the 30th anniversary of the Gel Lyte III with a special release in collaboration with two icons of the Japanese sneaker culture: Shigeyuki Kunii, creative director of the sneaker boutique Mita, and Shigeyuki Mitsui, the original designer of this iconic sneaker.The shoe features a premium suede upper with a color-scheme that recalls the Japanese flag, the distinctive split tongue is covered by a zip to turn it into one piece, the insoles are customized with the names of the two protagonists of the collaboration, while the translucent outsoles show off the writing "Far East".After being the protagonist of many hot collaborations, the Asics Gel Lyte III starts to celebrate its 30th anniversary with a release that is pure fire! • WHO •Asics x Shigeyuki Kunii x Shigeyuki Mitsui • WHAT •Gel Lyte III OG "Trico 2020" • WHEN •Thursday, January 23rd, 2020 • WHERE •Mita Sneakers -
WHO, WHAT, WHEN & WHERE
ADIDAS CELEBRATES THE ZX SERIES WITH THE "THOUSANDS PACK"
Adidas celebrates the 30th anniversary of the Torsion system with the reissue of four iconic ZX models in their OG colorways: ZX 5000, ZX 6000, ZX 7000 and ZX 9000. All shoes are faithful to the OG silhouettes and show off the motto "30 Years of Torsion" on lace jewel and insole, as well as on the reverse of the tongue tag. The shoes feature mesh and synthetic suede uppers with 3M inserts on the heel tabs, reinforced heel cup, and are completed by the two-piece midsoles boasts the unmistakable Torsion bar. Watch out because this special drop, dubbed "Thousands pack", will be available through selected retailers bounded to the Trefoil brand and will have four different release dates as listed below! • WHO • Adidas • WHAT • ZX 5000, ZX 6000, ZX 7000, ZX 9000 • WHEN • Saturday, August 10th, 2019 - ZX 5000 Saturday, August 17th, 2019 - ZX 6000 Saturday, August 24th, 2019 - ZX 7000 Saturday, August 31th, 2019 - ZX 9000 • WHERE • asphaltgold / Sneakers76 / Overkill / Suede -
WHO, WHAT, WHEN & WHERE
KARHU UNVEILS THE "LEGACY 96" RELEASING THE OG COLORWAY
To honour its heritage made of Olympic winning performances and innovative technologies like Air Cushion and Fulcrum, the Finnish brand Karhu brings back a running shoe with a name that says it all, the “Legacy”.Introduced for the first time in 1996, the Legacy featured Air Cushion, sandwich heel cap and EVA midsole to make a well-cushioned running shoe with stability, leaving no wish unfulfilled.Today, the Legacy pays homage to past endeavours not forgotten while looking for adventures in the future.Karhu celebrates the comeback of the Legacy with a pre-release of the OG colorway limited to few premium sneaker stores around the globe (list below).This special pre-release will also come with a special gift included: a bag that functions as both a tote bag and a rucksack. Let's celebrate the Legacy! • WHO •Karhu • WHAT •Legacy 96 OG • WHEN •Saturday, August 24th, 2019 • WHERE •karhu.com -
WHO, WHAT, WHEN & WHERE
HANON x SONRA PROTO "WILDCATS", 200 PAIRS WORLDWIDE
The first collaboration between Sonra, the German brand founded by Hikmet Sugoer, and the Aberdeen based sneaker boutique Hanon, has as protagonist the Proto, a classic running silhouette manufactured in Germany and hand numbered. The sneaker color-scheme goes back to 2011 paying homage to one of the most appreciated collaborations of the Scottish store, the famous Gel Lyte III "Wildcats" by Asics. Handcrafted with premium materials and limited to only 200 pairs worldwide, each pair is individually numbered on the underside of the tongue as well as on a special suede hangtag. If you don't want to miss the chance to get one pair of these beauties, mark on your calendar that the Hanon x Sonra Proto "Wildcats" will be available on the Hanon website only, via raffle. Good luck! • WHO • Sonra x Hanon • WHAT • Proto "Wildcats" • WHEN • Friday, June 7th 2019, until 12:00 BST • WHERE • Hanon website -
WHO, WHAT, WHEN & WHERE
REEBOK INSTAPUMP FURY OG, THE "CITRON"
Even today the Instapump Fury is one of the most eye-catching silhouettes around the globe, so Reebok decided to celebrate its 25th anniversary with the re-release of the most iconic OG colorway, the "Citron". Designed by the legendary Steven Smith, the Reebok Instapump Fury made its debut in 1994 shocking the market with a revolutionary laceless shoe with inflatable chambers, GraphLite midsole and DMX cushioning. This iconic silhouette has been the protagonist of many hot collaborations with Stash, BAPE, Concepts, Solebox and Bodega, just to name a few, and it's comeback in the "Citron" colorway will make many heads spin! • WHO • Reebok • WHAT • Instapump Fury OG, the "Citron" • WHEN • Friday, March 5th, 2019 • WHERE • Kosmos / Overkill / Foot District / Sneakersnstuff / Caliroots / Sivasdescalzo -
WHO, WHAT, WHEN & WHERE
HUMMEL x AFEW: THE MARATHONA "STAY FOOLISH"
The Duesseldorf based sneaker boutique Afew keeps celebrating its 10th anniversary with a new special release in collaboration with the Danish brand Hummel, that has as protagonist the Marathona silhouette. Thanks to a carefree approach, the shoe has been used as a canvas giving birth to a colorful sneaker dedicated to our inner child, dubbed "Stay Foolish". The shoe features an upper made of premium suede and leather, and shows off care for details such as the Hummel and Afew logos placed in a childlike handwriting on the heel and tongue. The Hummel Marathona x Afew "Stay Foolish" will be released in a special packaging including extra laces and a “Things I want to do in life” notepad with colored pencils. • WHO • Hummel x Afew • WHAT • Marathona "Stay foolish" • WHEN • Saturday, February 23rd, 2019 • WHERE • Afew -
WHO, WHAT, WHEN & WHERE
MIZUNO REVEALS THE WAVE RIDER 1 "TECH FUTURE PACK"
Mizuno starts 2019 introducing its first in line collection with a special double release dubbed "Tech Future Pack". The first drop of Mizuno SS19 official collection has as protagonist the iconic Wave Rider 1 dressed up with all the technical elements coming from its performance range, released in two different colorways. The uppers feature anodized materials with ripstop nylon inserts both in monochromatic color-schemes, one in gunmetal grey and the other in military green, while the midsoles boast the original Mizuno Wave technology to provide great cushioning and stability. All the "Wave Rider lovers" have been warned, the first Mizuno Sportstyle collection is coming to town! • WHO • Mizuno • WHAT • Wave Rider 1 "Tech Future Pack" • WHEN • Saturday, January 19th, 2019 • WHERE • 43einhalb, Afew, Shinzo, Manifest