WHITE MILANO: S/S 2015 PREVIEW

It's already time for tradeshows, breaking news, and new collections under the title Spring/Summer 2015. The White in Milan is an event historically focused on the fashionest clothing and accessories brands, but in the last editions brands bond to sneakers and streetwear have been gaining more interest and space. So we have decided not to miss the chance of an exclusive first look to next season's Spring/Summer 2015 collections by Puma, Adidas, Reebok and Supra.

 

 

Puma is working so well to raise the brand to higher levels and the two previews presented at the fair are the second edition of the partnership with the Parisian brand Brooklyn Will Go Hard, and the new collaboration with the historic store Alife of New York. In both the cases the partnership features the realization of a capsule collection of shoes and apparel, and the distribution will be directly handled by Puma, aiming to place the collections in the best International sneaker stores. As for Adidas, given the overcrowding of testimonials and collaborations, there's plenty of choices. Kazuki, Mac Nasty, Neighborhood, Pharrell, Nigo, and Rita Ora are only a few partners of the clover brand. The lines are so many, with a sneaker and clothing proposal, that will definitely challenge the buyers when choosing.

 

 

Asics keeps betting on winning horses like the Gel Lyte 3, the Gel Lyte 5, the Gel Saga and more. Along these famous sneaker we also find new models, some of them feature a high technical content, the come directly from the actual running line. Reebok goes on with its relaunch, with different versions of the great Instapump Fury, beside the many retro basket and retro tennis proposals, without cutting off the fashioner segment, which sees the development of the collaboration with the London store Garbstore. Supra presents a wide-range collection that allows a product's segmentation to satisfy either the action sports lover and the hypest clients bond to the fashion world.

 

 

But beside these important sneaker brands, at the White show in Milan you will also find interesting proposals such as Iuter, the brand 100% Made in Italy that thanks to its unique and original clothing line is gaining success also outside the national borders, taking part to other important European and American tradeshows. As for accessories, Stance Socks keeps delivering graphics and designs that meet more and more agreement also among the sneaker lovers, while the Canadian brand Herschel is not bond to backpacks only anymore, offering a 360° collection of products, including bags, wallets, cases, bum bags and many other items. The White, with all its anticipations and news, has come to its end, so now you've just to stay tuned on TheSneakersBox and be ready for next edition from the 20th to the 22nd of September, see you there!