This year there were definitely some main news at Sneakerness Zurich: new, bigger and better location, tournaments, break dancing contests, panel discussions, the release of the book "TheSneakersBox - A Guide To Sneaker Culture", and the participation of the artist, designer and illustrator, Gary Lockwood, who is worldwide famous for his gas masks created from dope sneakers.
An exclusive pre-release of the book was organized the day before Sneakerness, during the official warm-up event at $auce store. The pre-event has been cheered by chicken wings with bbq sauce and fresh beers, melted with a dope selection of hip-hop and trap music played by two djs. Good vibes, nice people and dressed to kill sneakerheads made the event a success.
At Sneakerness, on the ground floor, you could find a great selection of sneakers to satisfy everyone's taste, from OGs to hype stuff, from the latest releases to some great deals. Upstairs, on the balcony, it has been set up a stage for the panel discussions attended by some important names in the sneaker game such as Kish Kash, Hickmet Sugoer, El Zapatillaz Tio, Sergio Muster, Franky B and Shoenica, just to name a few.
On the same floor there was a "sneaker culture wall" where TheSneakersBox displayed its long awaited book along with a photographic exhibition by El Zapatillaz Tio, an artistic exhibition by Kwills and an important selection of sneakers straight from the OG archive of the Finnish brand Karhu.
The ninth edition of Sneakerness Zurich was a great success, once again, and for those who missed it, check out our photo recap!