2016 marks a very important goal for Boston based Bodega. Known for their collaborations with Saucony (amongst others) the store just blew the 10 years candle and is in it for at least another 10. Here’s to you guys, a recap of their origins, just in case you didn’t know.
In the heart of Boston, close to one of the world’s trendiest streets, a side street on the corner of Massachusetts Ave lies what seems to be a discreet corner store. Walk in, and the surprise will blow your mind away. With one of the coolest concepts behind it, the store was born at the hands of three very creative (and extremely talented) individuals.
Jay Gordon, Oliver Mak and Dan Natola joined forces in the early 2000’s and decided they had to kick it up a notch. Bored with the current retail situation, they decided that they wanted to invest in their passion: sneakers and creativity. Part of being a sneaker enthusiast is digging, finding gems, with this in mind, Bodega was born. A search with a reward, the pot of gold at the end of the rainbow.
We can only guess that it was far from easy to open up a store that was actually hidden behind a Bodega, but it has worked, and the fact that its hidden only makes the store all the more special, turning it into a landmark and a must see for more than just streetwear and sneaker enthusiasts.
But Bodega is so much more than just a store, it's an experience, and after ten years of running a strong business, they have decided that 2016 is going to be the year. Their collaborative efforts thus far have brought us the Asics Gel Classic dubbed “On The Road”, a Filling Pieces china-inspired sneaker, a collaboration with Fred Perry, the European exclusive Saucony Shadow 5000 re-release of the red and blue sneakers, and not to mention, the Reebok NPC UK "Decade". A banging year, and we’re only halfway through.
What else does Bodega have up their sleeve? Tough to say, up until now the owners have spoken about exciting projects coming up, their inline brand seems to be getting stronger and stronger, and their social media feed has changed over the last year and improved massively. Their feed is both visually appealing and hits the right colors and tones to make it all that much more interesting.
Are they in it for world domination? This is unclear at the moment, but seeing as they just announced the opening of the West Coast store in L.A. this past week, we think it's safe to assume that they’re in it to win it.
6 Clearway St
Boston, MA 02115 | U.S.A.